Farmers markets stand to benefit the poor the most
Farmers markets sometimes get a bad rap for catering to the moneyed set, as though only the well-to-do like to buy their produce in a pleasant, social, outdoor environment, direct from the source.
It turns out that’s all a bunch of compost. Low-income shoppers are actually the real farmers-market power users, buying bigger shares of their groceries at the markets than at other stores compared to middle- and high-income shoppers, according to a new report from the Project for Public Spaces.
The report looked at eight markets across the country in low-income neighborhoods with otherwise broad differences in demographic makeup. “[A]lmost 60% of farmers market shoppers in low-income neighborhoods believed their market had better prices than the grocery store,” the report states.
The main barrier to low-income shoppers patronizing farmers markets? Just basic information. Researchers found that shoppers often didn’t use their food-stamp benefits even though markets accept them, and shoppers didn’t know where markets were or when they were open.
If farmers markets embrace their low-income shoppers and just let them know what’s up, everyone could win.
Susie Cagle writes and draws news for Grist. She also writes and draws tweets for
Also in Grist
See the original post –