Tag Archives: trademark

When Einstein Walked with Gödel – Jim Holt

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When Einstein Walked with Gödel

Excursions to the Edge of Thought

Jim Holt

Genre: Essays

Price: $14.99

Publish Date: May 15, 2018

Publisher: Farrar, Straus and Giroux

Seller: Macmillan


From Jim Holt, the New York Times bestselling author of Why Does the World Exist? , comes an entertaining and accessible guide to the most profound scientific and mathematical ideas of recent centuries in When Einstein Walked with Gödel : Excursions to the Edge of Thought . Does time exist? What is infinity? Why do mirrors reverse left and right but not up and down? In this scintillating collection, Holt explores the human mind, the cosmos, and the thinkers who’ve tried to encompass the latter with the former. With his trademark clarity and humor, Holt probes the mysteries of quantum mechanics, the quest for the foundations of mathematics, and the nature of logic and truth. Along the way, he offers intimate biographical sketches of celebrated and neglected thinkers, from the physicist Emmy Noether to the computing pioneer Alan Turing and the discoverer of fractals, Benoit Mandelbrot. Holt offers a painless and playful introduction to many of our most beautiful but least understood ideas, from Einsteinian relativity to string theory, and also invites us to consider why the greatest logician of the twentieth century believed the U.S. Constitution contained a terrible contradiction—and whether the universe truly has a future.

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When Einstein Walked with Gödel – Jim Holt

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The Male Brain – Louann Brizendine, M.D.

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The Male Brain

A Breakthrough Understanding of How Men and Boys Think

Louann Brizendine, M.D.

Genre: Life Sciences

Price: $1.99

Publish Date: March 23, 2010

Publisher: Potter/TenSpeed/Harmony

Seller: Penguin Random House LLC


From the author of the groundbreaking New York Times bestseller The Female Brain, here is the eagerly awaited follow-up book that demystifies the puzzling male brain. Dr. Louann Brizendine, the founder of the first clinic in the country to study gender differences in brain, behavior, and hormones, turns her attention to the male brain, showing how, through every phase of life, the "male reality" is fundamentally different from the female one. Exploring the latest breakthroughs in male psychology and neurology with her trademark accessibility and candor, she reveals that the male brain: -is a lean, mean, problem-solving machine. Faced with a personal problem, a man will use his analytical brain structures, not his emotional ones, to find a solution.  -thrives under competition, instinctively plays rough and is obsessed with rank and hierarchy. -has an area for sexual pursuit that is 2.5 times larger than the female brain, consuming him with sexual fantasies about female body parts. -experiences such a massive increase in testosterone at puberty that he perceive others' faces to be more aggressive. The Male Brain finally overturns the stereotypes. Impeccably researched and at the cutting edge of scientific knowledge, this is a book that every man, and especially every woman bedeviled by a man, will need to own.

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The Male Brain – Louann Brizendine, M.D.

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What Einstein Told His Barber – Robert Wolke

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What Einstein Told His Barber

More Scientific Answers to Everyday Questions

Robert Wolke

Genre: Essays

Price: $1.99

Publish Date: March 7, 2000

Publisher: Random House Publishing Group

Seller: Penguin Random House LLC


What makes ice cubes cloudy? How do shark attacks make airplanes safer? Can a person traveling in a car at the speed of sound still hear the radio? Moreover, would they want to…? Do you often find yourself pondering life's little conundrums? Have you ever wondered why the ocean is blue? Or why birds don't get electrocuted when perching on high-voltage power lines? Robert L. Wolke, professor emeritus of chemistry at the University of Pittsburgh and acclaimed author of What Einstein Didn't Know , understands the need to…well, understand. Now he provides more amusing explanations of such everyday phenomena as gravity (If you're in a falling elevator, will jumping at the last instant save your life?) and acoustics (Why does a whip make such a loud cracking noise?), along with amazing facts, belly-up-to-the-bar bets, and mind-blowing reality bites all with his trademark wit and wisdom. If you shoot a bullet into the air, can it kill somebody when it comes down? You can find out about all this and more in an astonishing compendium of the proverbial mind-boggling mysteries of the physical world we inhabit. Arranged in a question-and-answer format and grouped by subject for browsing ease, WHAT EINSTEIN TOLD HIS BARBER is for anyone who ever pondered such things as why colors fade in sunlight, what happens to the rubber from worn-out tires, what makes red-hot objects glow red, and other scientific curiosities. Perfect for fans of Newton's Apple, Jeopardy!, and The Discovery Channel, WHAT EINSTEIN TOLD HIS BARBER also includes a glossary of important scientific buzz words and a comprehensive index. –> From the Trade Paperback edition.

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What Einstein Told His Barber – Robert Wolke

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Homo Deus – Yuval Noah Harari

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Homo Deus

A Brief History of Tomorrow

Yuval Noah Harari

Genre: Life Sciences

Price: $17.99

Publish Date: February 21, 2017

Publisher: Harper

Seller: HarperCollins


NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda. What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus. With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.

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Homo Deus – Yuval Noah Harari

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The Trump Files: He Once Forced a Small Business to Pay Him Royalties for Using the Word "Trump"

Mother Jones

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Donald Trump is notoriously protective of his brand, so when he learned in 1988 that a small Georgia-based company was selling business cards dubbed “Trump Cards,” he played a card of his own: he launched a legal war against the firm, Positive Concepts, Ltd., in a bid to get the US Patent and Trademark Office to cancel its trademark registration.

Trump’s lawyers claimed PCL deliberately chose the moniker in order “to benefit…from the worldwide fame, distinction and glamour of Donald J. Trump and his ‘TRUMP’ name.”

PCL’s lawyer, Kevin L. Ward, said at the time that the tycoon was trying to create a “trump” monopoly: “Donald Trump simply wants to own the word ‘trump,’ and anybody who wants anything to do with it will have to face Donald Trump. We can’t give up a word in the English language just because somebody has the power and money to do so.”

The battle between the business card-maker and the real estate mogul eventually concluded in true Trumpian fashion—with a deal. In exchange for royalties and the rights to the trademark, Trump dropped his objection, licensed PCL to make the cards, and officially endorsed them, according to reports by the Associated Press.

Ward, the attorney who represented PCL, told Mother Jones that both sides were happy with the result of the settlement. He nevertheless pointed out that, according to the Oxford English Dictionary, the word “trump”—referring to a playing card of a suit that outranks the others in the deck—dates back to the 16th century, long before Donald Trump could stake his claim on it.

The former President of PCL, Edward Zito, did not respond to requests for comment.

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The Trump Files: He Once Forced a Small Business to Pay Him Royalties for Using the Word "Trump"

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Jeb Abandons Jeb!

Mother Jones

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Perfect last-minute Christmas present for the low-energy person in your life who needs an extra exclamation point: Jeb!

Not the candidate, just his name—upbeat punctuation mark and all. The word has apparently lost its appeal. Even to the candidate.

Last winter, months before Jeb Bush announced he was running for president, a Miami intellectual property attorney filed a trademark request for the word “Jeb!” on behalf of a mysterious Delaware corporation called BHAG LLC. As we discovered this summer, BHAG was an acronym for Big Hairy Audacious Goal. This phrase came from one of Bush’s favorite business management books, and when he was governor he used this term to motivate his underlings. It wasn’t until Bush, as a declared candidate, filed his financial disclosure form in July that the world learned he directly owned BHAG.

One of BHAG’s few activities was to trademark “Jeb!” As is par for the course, the US Patent and Trademark Office accepted the submission and requested additional information before it would grant the trademark. But according to that office, on November 9 Bush’s application was officially abandoned. Technically, Bush has until January 9 to restart the process, but for now the name is not trademarked and open for anyone else to try to grab.

According to the original application, Bush wanted the name reserved for use on leather key chains, stadium cushions, stemware, stuffed toys, hair bands, and other cool stuff. In April, the USPTO asked BHAG to provide, within six months, written consent from Bush himself to use his name. Bush never responded. So the USPTO issued an abandonment notice regarding the trademark request.

Bush’s campaign did not respond to a request for comment.

To be fair, Bush has had many other things to worry about these past few months. But his chief antagonist, Donald Trump, did find the time to re-up his hold on “Trump,” and he added a trademark claim to cover the use of his name for books on how to succeed in business and politics.

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Jeb Abandons Jeb!

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Music Review: “Oh My Northern Soul” by Shilpa Ray

Mother Jones

TRACK 5

“Oh My Northern Soul”

From Shilpa Ray‘s Last Year’s Savage

NORTHERN SPY

Liner notes: Oozing cool as she pumps her trademark harmonium, Ray declares independence, murmuring, “I wanna be anything and everything but good.”

Behind the music: The New Jersey-raised provocateur previously fronted Beat the Devil and recorded as Shilpa Ray and Her Happy Hookers. Aided by Nick Cave, she covered the Brecht-Weill classic “Pirate Jenny” on 2013’s Son of Rogues Gallery comp.

Check it out if you like: The elegantly wasted, i.e., Tom Waits, Jolie Holland, and Marianne Faithfull.

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Music Review: “Oh My Northern Soul” by Shilpa Ray

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Loan By Drone and Eight Other Silly "Drone" Trademarks

Mother Jones

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Drones are so hot right now. That’s why more than 140 active trademarks using the word “drone” are currently registered with the United States Patent and Trademark Office. Some noteworthy ones:

Drone Porn®: This one was bound to happen. A registered trademark covering video and “electronic, electric, and digital transmission of voice, data, and images, all in the field of adult entertainment.” (See also: “Drone Boning”—definitely NSFW.)

Loan By Drone®: Predatory lending meets Predators with “payday advances, payday loans, short term loans, installment loans, title loans, title pawns, check cashing and stored value card services delivered via drone.” The business doesn’t appear to have started yet, but there are already places that will loan you drones or the money to buy them.

Drones Gone Wild®: “Entertainment services in the nature of an ongoing reality based television program.” Thankfully, there doesn’t appear to be any reality TV project with this name yet, but there are some interesting YouTube videos.

DroneRepellent®: This idea for “computer software and hardware for use in diverting unmanned aerial vehicles from airplanes” seems like a pretty solid idea, especially considering some of these recent close calls. The trademark holder, Infatics Inc., also has a service helping people track and control their small drones.

Game of Drones®: Though it also encompasses educational services “in the field of unmanned aerial vehicle use,” this trademark is currently being used to selll quadcopters designed to “resist fire, water and extreme impacts.”

Don’t Drone Me Bro®: A play on the “Don’t taze me, bro” guy, this trademarked phrase has found its way onto a series of T-shirts and stickers, a Facebook page, internet memes, and even a National Review headline.

NADS (National Association of Drone Sportsmen)®: Another registered T-shirt slogan, owned by a nascent political/media strategy group. Or something.

Git-R-Drone®: Registered as a T-shirt slogan, this one doesn’t seem to be on anything yet. Larry the Cable Guy’s lawyers must move quick.

Drone Dudes®: This team of “filmmakers, creatives, tech-heads, music-lovers, flying robots and a pup named Dutch” are doing some cool aerial cinematography. Take a look.

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Loan By Drone and Eight Other Silly "Drone" Trademarks

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Meet the Native American Woman Who Took on the Washington Football Team

Mother Jones

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On Wednesday, the US Patent and Trademark Office terminated six federal trademark registrations held by Washington’s pro football team. The PTO’s Trademark Trial and Appeal Board ruled that the team’s name cannot be protected, because it disparages Native Americans and federal law bans the trademarking of offensive language.

The decision is a victory for Amanda Blackhorse, a 32-year-old member of the Navajo Nation who became the face of the legal fight to revoke Washington’s trademarks starting in 2006. She was leading protests of the name when the law firm Drinker Biddle & Reath asked her to become the lead of five petitioners in its case against the Washington football team.

Blackhorse spoke to Mother Jones Wednesday about the ruling, the other professional sports teams in her crosshairs, and her own run-ins with racist Washington football fans.

Mother Jones: So you must be pretty excited today, right?

Amanda Blackhorse: We started this campaign eight years ago. So yes, today, it’s pretty overwhelming, but in a good way. When you’re part of a case that takes years and years and years, you wait all this time, and now it’s finally here, it’s just a tremendous victory. Not just for the five of us who were the petitioners but for the native country as a whole.

I hear the owners are going to file an appeal. I was hoping that maybe they would listen to us, and the majority of Native American people who have spoken out on this, and said, “We’re done fighting this thing.” But apparently they want to continue to stand their ground with this. And we’re the same way. We know we’re living in a time when calling someone the R-word is absolutely offensive.

MJ: Why did you get involved with protests of the name in the first place?

AB: Someone once told me—and then I thought about it differently—that mascots are meant to be ridiculed. Mascots are meant to be toyed with. They’re meant to be pushed around and disrespected. To have stuff thrown at them. That’s what I feel like happens at these games. There’s a lot of ridicule of Native American people. You have people walking around in face paint, fake war paint on their cheekbones, feathers in their hair.

Your team name may be the Braves—which is another stereotype, that we’re warlike and stoic—but the point is, no matter what your intentions are, when you make a Native American person your mascot, you have no control over what happens at that stadium. And Native Americans lose control over what our image is.

MJ: I heard that one of your first protests, at a Washington-Chiefs game in Kansas City, was a pretty nasty experience.

AB: Oh, yes. People yelled, “Go back to your reservation!” “We won, you lost, get over it!” “Go get drunk!” And so many different slurs. People threw beers. That, to me, was shocking. I’ve experienced racism in my lifetime, but to see it outwardly, in the open, and nobody did anything? It was shocking.

That was the game where there was a port-a-potty in the shape of a teepee.

MJ: Has anyone ever called you the R-word, or have you heard it used against another Native American?

AB: No, and I’ve never heard a Native person call another Native person a redskin. I’ve been called a “stupid Indian.” I’ve been called a “savage” and a “squaw.” Not too long ago, there was a person who wrote a letter to the editor in our local newspaper, the Navajo Times, and this guy wrote in there that he’s “tired of the drunken redskins.” So people do continue to use that slur to this day. I couldn’t believe that was even printed.

MJ: How has it felt seeing so many lawmakers and news outlets side with you and condemn Washington’s team name in recent years?

AB: It’s tremendous. It’s great. I’m hoping that more of the NFL community would speak out, but it’s so great to see after all these years how this movement has grown. But Native Americans still need to demand respect for ourselves. That’s the point here. We need to stand up for ourselves in the general population and not allow people to push us around and stereotype us.

MJ: Would you like to see other teams change their names? Take the NHL’s Chicago Blackhawks, for example. It’s not a slur, but…

AB: Yes—it’s not a slur but it’s an appropriation of our culture. Any team name that references Native Americans, I think should go. No matter which way you swing it, you as a team owner and we Native Americans have no control over the type of imagery fans are going to seize on at your games.

I think that the Cleveland Indians logo is one of the most disrespectful representations of a Native American man out there. It’s awful. It’s cartoonish.

MJ: What would you say to Dan Snyder, who owns the Washington football team?

AB: I feel like no matter what we say to him, they’re not going to budge. The change will come from the political process. And some of it has to come from his fan base. From people in the area. I’m way out here in the middle of the Navajo Nation.

We knew early on that there was a lot of money at stake for the team. That this was all about money. And money talks. Snyder acts like he’s invincible. No matter what we say, I don’t think he’s going to change the name unless he’s forced to.

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Meet the Native American Woman Who Took on the Washington Football Team

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